About Consumer Choice Award

Forty Years of Recognizing the Businesses Canadians Choose

Dear Consumer Choice Award Winner,

On behalf of everyone at Consumer Choice Award, it is my sincere pleasure to congratulate you on being named the Consumer Choice Award winner in your category and community.

Of all the things a business can achieve, few are as meaningful as earning the confidence of the people it serves. Your recognition is not based on an application, a company nominating itself, or the opinion of a small judging panel. It begins with independent consumer research and the collective voice of the marketplace. In other words, you did not simply receive an award.

You earned consumer preference.

That distinction matters. It means that, among the businesses consumers could choose, yours is the one they identified as their preferred choice. It reflects the reputation you have built, the experiences you have delivered, and the trust you have earned—one customer at a time.

This year is especially meaningful for all of us at Consumer Choice Award as we celebrate 40 years of recognizing and promoting business excellence while helping Canadians make more confident purchasing decisions. We are proud to recognize businesses like yours that continue to set the standard for excellence in their communities.

Over the past four decades, the business landscape has changed dramatically. The way people discover businesses, compare their options, read reviews, and make purchasing decisions has evolved beyond anything we could have imagined when Consumer Choice Award was founded.

But one thing has never changed: trust remains at the heart of every consumer decision.

Whether a recommendation comes from a neighbour, is shared by a family member, discovered through an online search, or reinforced by independent recognition, consumers want the confidence that they are making the right choice.

For 40 years, Consumer Choice Award has helped provide that confidence.

From coast to coast, we have had the privilege of recognizing Canadian entrepreneurs, family-owned businesses, local service providers, growing regional organizations, and established national brands. While their industries may differ, the qualities behind their success remain remarkably consistent: hard work, integrity, reliability, exceptional service, and an unwavering commitment to their customers.

As President of Consumer Choice Award, one of the most rewarding parts of my role is hearing the stories behind our winners.

I hear about owners who took a personal risk to start a business. Leaders who continued investing during difficult years. Teams that stayed late to solve a customer’s problem. Employees who returned one more phone call, corrected one more mistake, or went beyond what was expected simply because it was the right thing to do.

Those individual moments may not always make headlines, but together they build something extraordinarily valuable: trust. And over time, that trust becomes a reputation.

Your Consumer Choice Award is a reflection of that reputation.

The Next 40 Years

As a proudly Canadian organization, we are honoured to have spent four decades supporting the businesses that make our communities stronger.

These businesses create jobs. They support families. They contribute to local causes. They mentor young employees. They serve their neighbours. And they give every Canadian community its own unique character, energy, and identity.

Helping consumers discover these businesses—and helping those businesses receive the recognition they deserve—is not simply part of what we do. It is why Consumer Choice Award exists.

As we look toward the next 40 years, our commitment remains clear: to protect the credibility of Consumer Choice Award, elevate the businesses that earn it, and continue helping Canadians make confident choices from coast to coast.

Thank you for allowing us to be part of your story. We do not take your participation—or the trust associated with your award—for granted.

Please accept my personal congratulations on this remarkable achievement. You have earned your place among an exceptional group of Canadian businesses, and we are proud to welcome you to the Consumer Choice Award Winners’ Circle.

Congratulations on being chosen. Congratulations on standing out. And, most importantly, congratulations on earning the trust of the people you serve.